Let’s not sugarcoat it — real estate agent recruiting and retention are under siege right now. If you’re feeling the pressure, you’re not alone. And if you’re not feeling it yet, you will. The market has shifted, and the competition isn’t just heating up — it’s gone full scorched earth.
We’re seeing it across the board: agents are being approached daily — texts, DMs, emails, calls. Some brokerages have gone full “collector mode,” scooping up anyone with a license just to inflate their numbers. No strategy. No alignment. Just volume for volume’s sake.
But here’s the thing: you’re not one of them. You’re part of our Real Estate Recruiting Partnership Program because you’re building something smarter — something sustainable. And at MNKY.agency, we’re not just watching this unfold from the sidelines. We’re running the emergency room.
We Know What’s Coming — Because We’re Already There
While others are just waking up to the recruiting crisis, we’ve been preparing for it. We’ve built the tools, the tech, and the systems to help you not just survive this cycle — but dominate it.
We’re tracking the data in real time. We know which messages are converting, which platforms are performing, and which value props are resonating with agents who are actively looking to make a move. We’re testing, optimizing, and deploying — every single day.
And yes, we’ve seen the Century 21 playbook. Internal competitions, M&A pushes, recruiting challenges — it’s all noise unless it’s backed by a real strategy. What they’re just starting to roll out? We’ve already built, tested, and refined.
Real Talk: Recruiting Takes Time
Let me be crystal clear about something — and this is important: recruiting is not a microwave game. It’s a slow roast. It takes time to build trust, nurture leads, and convert the right agents. If you’re in month one or two of your campaign and wondering where the floodgates are — breathe.
It takes 3 to 6 months for a recruiting campaign to hit its stride. That’s not a guess — that’s data. We’ve seen it across hundreds of campaigns. The brokers who stay consistent, who follow the process, who trust the system — they win. Every time.
What We’re Seeing Right Now
Here’s what’s trending in the trenches:
- Top producers are restless. They’re not necessarily unhappy — but they’re open. And they’re looking for leadership, not just leads.
- Commission pressure is real. Agents are feeling the squeeze, and they’re looking for brokerages that can help them grow their business, not just cut their split.
- Brand matters more than ever. Agents want to be part of something that feels modern, relevant, and aligned with their values. If your brand looks like it’s stuck in 2015, you’re already losing.
- Retention is the new recruiting. Your current agents are your best recruiters — or your biggest flight risk. How you engage them now determines what your roster looks like six months from now.
You’re Not Alone — You’re Ahead
The good news? You’re not starting from scratch. You’ve got MNKY.agency in your corner. You’ve got the systems, the strategy, and the support. And you’ve got a team that’s not just reacting to the market — we’re anticipating it.
So if you’re feeling the pressure, that’s okay. That means you’re paying attention. But don’t panic. Stay the course. Trust the process. Keep showing up. The agents you’re nurturing today are the ones who will be sitting in your office six months from now, thanking you for reaching out when you did.
And if you ever feel like you’re in the weeds or need to recalibrate, you know where to find me. We’re not just running campaigns — we’re running the ER.
Let’s keep building.
— Stu
