AI is changing how agents choose brokerages — and MNKY.agency is leading the charge. In this update, we share how daily refinements, smarter AI models like ChatGPT-4o, and our AIVSO strategy are helping brokerages ramp up to hiring 3 agents a day within 6 months.
If you’re a partner in our Real Estate Recruiting Program — or considering becoming a broker partner — you already know we’re not just riding the AI wave. We’re engineering it.
AI has become the most powerful referral source in real estate recruitment. But what’s even more exciting is how we’re seeing daily improvements in how it performs — and how we’re refining our strategies to stay ahead.
🔍 Agents Are Asking AI — and Acting Fast
Agents aren’t browsing anymore. They’re asking ChatGPT, Google AI Overviews, or Siri:
“What’s the best brokerage for me in [city]?” “Should I join [Competitor Name]?” “Which company offers the best support for new agents?”
And they’re getting direct, conversational answers — often treating them like personal referrals. We’ve seen agents go from AI recommendation to CRM lead in under 6 minutes.
🤖 AI Is the Recruiter Now — and It’s Getting Smarter
The AI tools we work with — especially ChatGPT — are evolving fast. The latest model, ChatGPT-4o, supports real-time reasoning across text, voice, and vision. And with GPT-5 expected to launch soon, we’re preparing for even more advanced capabilities:
Long-term memory for more personalized agent conversations
Multimodal input (text, voice, images) for richer interactions
Smarter web browsing that pulls from structured content like our SGE landing pages
Fewer hallucinations, meaning more accurate answers about your brokerage
We’re already adapting our strategies to align with these changes — and we’re seeing gradual, measurable improvements in performance every single day.
🧠 How We’re Refining Your Campaigns
Behind the scenes, our team is constantly:
Monitoring AI responses to questions about your brokerage and competitors
Feeding updated content to improve how AI models perceive and recommend you
Testing and refining landing pages to increase conversion rates
Adjusting messaging based on real agent queries and behavior
This isn’t a “set it and forget it” system. It’s a living, learning recruitment engine — and we’re tuning it daily.
⏳ What to Expect: The Real Ramp-Up Timeline
We want to be transparent: these campaigns don’t peak overnight.
In the first 3 months, we typically see the first wave of recruits begin to come in from AI-powered channels.
By month 6, many of our partner brokerages are hiring 3 agents per day — consistently and predictably.
This is an screenshot depicting agent sign-ups over the last 14 days for our client Easy Realty
This is a long-game strategy with compounding results. The longer your campaign runs, the more data we gather, the more signals we feed the models, and the more AI recommends you over your competitors, and the more agents join your brokerage each month.
🥇 Still the Gold Standard
We’re proud to say it: MNKY.agency remains the gold standard in real estate recruitment.
No one else is combining AI, voice, and search optimization along with traditional channels such as email, phone calls, social media campaigns like we are. No one else is building SGE landing pages that train AI models to recommend your brokerage. And no one else is delivering agent sign-ups in under 6 minutes from AI referral.
🚀 What’s Next?
If you’re already a partner, we’re continuing to optimize your campaign daily. If you’re not yet on board, now’s the time to join — before your competitors do.
Let’s make sure your brokerage is the first and best answer AI gives.
The real estate recruiting landscape is shifting fast — and we’re not just watching it, we’re leading it. In this update, Stu Hill breaks down what’s really happening in the market, why retention is the new recruiting, and how MNKY.agency is helping broker partners stay ahead with data, strategy, and patience. Spoiler: it takes time, but it works.
