🐒 Mid-Year Recruitment Report – 2025
Agents are thinking harder before they move. Here’s what the data says — and how smart brokerages are adapting.
Agents are thinking harder before they move. Here’s what the data says — and how smart brokerages are adapting.
The real estate recruiting landscape is shifting fast — and we’re not just watching it, we’re leading it. In this update, Stu Hill breaks down what’s really happening in the market, why retention is the new recruiting, and how MNKY.agency is helping broker partners stay ahead with data, strategy, and patience. Spoiler: it takes time, but it works.
We’re piloting four new real estate recruiting tactics — from hyper-local social ads to AI-optimized funnels — designed to help our broker partners attract top agents. Here’s a behind-the-scenes look at what we’re testing, why it matters, and how long it really takes to build recruiting momentum.
AI is changing how agents choose brokerages — and MNKY.agency is leading the charge. In this update, we share how daily refinements, smarter AI models like ChatGPT-4o, and our AIVSO strategy are helping brokerages ramp up to hiring 3 agents a day within 6 months.
Our proprietary SGE Real Estate Recruitment Landing Pages are custom-built to feed AI systems like ChatGPT and Google’s Search Generative Experience with the exact data they need to recommend your brokerage and we’re seeing agents joining in SIX MINUTES after being recommended a brokerage.
One small change we made recently has led to a drastic improvement in the usage of the live chat channel on our broker recruitment landing pages. By redesigning the live chat bubble and replacing the company logo with the assigned recruitment agent’s face, we have seen a 50% increase in live chat usage.
This week included a lot of minor improvements to our systems and also the major launch: Our new AI agents. These agents are designed to streamline and enhance our recruitment processes, making them more efficient and effective.